ATTENTION DIRECT SELLERS:
Are you ready to discover everything you need to know to achieve and maintain lasting results in your business?
My name is Belinda Ellsworth
Eight years ago, I was contacted by Wiley Publishing (who are the producers of the “Dummies” book series) to write a book on the direct selling industry. My first book “Direct Selling For Dummies” became an instant bestseller and has sold more than 50,000 copies since it launched in 2015. It’s been the most comprehensive direct sales guide on the market today…
…until now.
Book Overview
Our industry is constantly changing, and the way you do business has changed more in the past few years than it has in the history of direct sales.
That’s why I decided to completely rewrite this amazing book, which teaches you insider tips that only the pros know!
In “Direct Selling For Dummies, Volume 2,” you'll learn how to structure your business, your time, and your customer relationships to optimize sales and achieve your goals, leveraging the most up-to-date strategies for hosting events, marketing online, and communicating with your customers.
Most entrepreneurs and small business owners think having the best product or service means that buyers will just "find" them (I call it the “Field of Dreams” mindset…”If you build it, they will come”).
This has never worked, and it definitely won’t work now that everybody and their sister have a direct line to a vast array of people for free, online, via social media.
Sadly, many direct selling companies (and maybe even the person who recruited you) are teaching outdated techniques that are either no longer effective, or aren’t centered around building relationships, teaching social spamming techniques as a shortcut to long term growth. That’s why many of you may be doing exactly what you've been taught to do, but are still struggling to see any real results.
Every year, thousands of direct selling professionals start and fail because they don’t understand the core principles on which every business in our niche should be founded.
If so, I believe this book could be exactly what you need to take your business from “failure to launch” to "unstoppable!"
Volume 1 of Direct Selling For Dummies was comprehensive, but in the past few years we’ve noticed so many changes in the way direct sellers work. Over 50% of this book has been updated with:
New “Mindset Before Skillset” chapters
New goal setting material
A completely new virtual party formula
Totally updated social media marketing chapters
Information on how to use your online influence to create super fans
And so much more!!
Readers Are Saying...
★ ★ ★ ★ ★
“I have heard Belinda Ellsworth many times and I still took pages of notes. She has such a way with words that she rechargers my passion. I really love how she talked about how we have such a gift to gives others by offering the business opportunity without making it sound pushy or making it about us but about them. I too need lavender so that I can shut off my mind and go to sleep.”
- Cyndy Riede, Lemongrass Spa
★ ★ ★ ★ ★
"Belinda’s training has changed my future business strategy! She has given me the tools and empowered me to continue to grow my business for what’s relevant right now. It has impacted my personal growth, giving me the confidence to step outside the box. I have a new excitement for business!"
- Patti Mocerino, The Pampered Chef
Peek Inside the New Book
Part One: Exploring the Direct Sales Industry
- Examining the Direct Sales Industry
- The Perfect Side Hustle — Recognizing Which Model Is Right for You
- Choosing the Right Direct Sales Company
Part Two: Mindset Before Skill Sets: Building the Skills to Create a Successful Business
- Mindset Before Skill Set
- Setting Goals and Boosting Your Productivity
- The Art of Being Self-Employed
Part 3: Launching Your Direct Selling Business
- Launching Your New Direct Sales Business
- Creating Momentum
- Navigating Your First 100 Days of Business
Part 4: Building Your Social Media and Online Strategy
- Choosing the Right Social Media Platform
- Using Facebook to Sustain Your Business Growth
- Utilizing Instagram and Other Social Media Platforms
- Creating Content: Blogging, Images, and Videos
Part Five: Putting Sales Strategies Into Practice
- Building Your Business on Bookings
- Coaching Your Host
- Conducting Successful In-Person and Online Events
- Tapping into the Power of One-on-One Selling
- Creating Super Fans: The Fortune Is in the Follow-Up
Part Six: How to Build a Team or Organization
- Enrolling New Team Members: Create the Interest
- Conducting Interviews and Closing a Prospect
- Leading New Recruits and Team Members
- Group Recruiting: Helping Your Team Share the Opportunity
Part 7: Operating and managing a Successful Business
- Being an Effective Communicator with Your Team
- Knowing Your Numbers and Managing Your Money Wisely
- Networking to Grow Your Reach
Part 8: Part of Tens
- Ten Benefits of Direct Sales
- Ten Mistakes to Avoid
- Step Into Success/Resource Page
About the Author
International #1 Best Selling Author, Belinda Ellsworth has been a speaker and trainer for the direct sales industry for over 20 years. After building a successful business with two companies, she founded Step into Success in 1995 and has helped thousands of direct sellers and entrepreneurs. She has worked with more than 200 different direct sales companies as a consultant and conference speaker and impacted thousands more through her seminars and training programs.
Known as the “verbiage queen”, her training helps consultants and leaders see results, including an increase in bookings, recruiting and retention. She consistently conducts surveys and research to stay one step ahead and offers a variety of products and services all focused on helping direct sellers reach their potential.
Because of her passion and impact on the industry, she won the 2015 Direct Selling Association’s Ethos Partnership Award, which is a huge honor.