Eight years ago, I was contacted by Wiley Publishing (who are the producers of the “Dummies” book series) to write a book on the direct selling industry. My first book “Direct Selling For Dummies” became an instant bestseller and has sold more than 50,000 copies since it launched in 2015. It’s been the most comprehensive direct sales guide on the market today…
Our industry is constantly changing, and the way you do business has changed more in the past few years than it has in the history of direct sales.
In “Direct Selling For Dummies, Volume 2,” you'll learn how to structure your business, your time, and your customer relationships to optimize sales and achieve your goals, leveraging the most up-to-date strategies for hosting events, marketing online, and communicating with your customers.
Most entrepreneurs and small business owners think having the best product or service means that buyers will just "find" them (I call it the “Field of Dreams” mindset…”If you build it, they will come”).
This has never worked, and it definitely won’t work now that everybody and their sister have a direct line to a vast array of people for free, online, via social media.
Sadly, many direct selling companies (and maybe even the person who recruited you) are teaching outdated techniques that are either no longer effective, or aren’t centered around building relationships, teaching social spamming techniques as a shortcut to long term growth. That’s why many of you may be doing exactly what you've been taught to do, but are still struggling to see any real results.
Every year, thousands of direct selling professionals start and fail because they don’t understand the core principles on which every business in our niche should be founded.
Volume 1 of Direct Selling For Dummies was comprehensive, but in the past few years we’ve noticed so many changes in the way direct sellers work. Over 50% of this book has been updated with:
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“I have heard Belinda Ellsworth many times and I still took pages of notes. She has such a way with words that she rechargers my passion. I really love how she talked about how we have such a gift to gives others by offering the business opportunity without making it sound pushy or making it about us but about them. I too need lavender so that I can shut off my mind and go to sleep.”
- Cyndy Riede, Lemongrass Spa
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"Belinda’s training has changed my future business strategy! She has given me the tools and empowered me to continue to grow my business for what’s relevant right now. It has impacted my personal growth, giving me the confidence to step outside the box. I have a new excitement for business!"
- Patti Mocerino, The Pampered Chef
International #1 Best Selling Author, Belinda Ellsworth has been a speaker and trainer for the direct sales industry for over 20 years. After building a successful business with two companies, she founded Step into Success in 1995 and has helped thousands of direct sellers and entrepreneurs. She has worked with more than 200 different direct sales companies as a consultant and conference speaker and impacted thousands more through her seminars and training programs.
Known as the “verbiage queen”, her training helps consultants and leaders see results, including an increase in bookings, recruiting and retention. She consistently conducts surveys and research to stay one step ahead and offers a variety of products and services all focused on helping direct sellers reach their potential.
Because of her passion and impact on the industry, she won the 2015 Direct Selling Association’s Ethos Partnership Award, which is a huge honor.